APIC Giveback School Uniform Drive & Computer Giveaway!


Mark your calendars! 8-14-15!!Back to school season is HERE!We are still in need of uniform donations to meet our goal of 500 students!! Can you or your business donate a uniform for children in need?We hear that the biggest challenge (besides waking children up for school) is purchasing school uniforms and we don’t want ANY […]

A S.Y.S.T.E.M. for Thriving


The great Shakespearian actor, Sir Laurence Olivier, reached the peak of his career playing King Lear. After a phenomenal performance, the audience gave him a standing ovation that went on for more than half an hour. Sir Laurence took his bows again and again, left the stage, went to his dressing room, slammed the door […]

52 Types of Marketing Strategies In Use Today


As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand. In order for businesses to win market share and stay relevant they need to consider many types of marketing […]

Photos: @APICgiveback The 4th Annual Inter Communal Giveback Feast & Concert (#TheGivebackPhilly)


The Philadelphia Inter-Communal Giveback Feast & Concert is a year-end, not-for-profit event that travels to various under-served Philadelphia communities annually, providing a hearty meal, gently-used clothing, non-perishable food items, resources and an afternoon of entertainment for community members. Photo below:

Photos: Happy Hour Mix & Meet: A Night of Networking & nicethings


Happy Hour Mix & Meet: A Night Of Networking & nicethings Join us 52 floors above the beautiful city at Pyramid Club for an incredible charity networking event benefiting The asterism* Group which funds art programs for the Philadelphia School District and the APIC Giveback which provides clothing and hot meals for those less fortunate […]

A Q&A on Changes Coming to FICO Credit Scores


NEW YORK (AP) — There are changes coming to FICO, a broadly used credit score, that may mean higher credit scores for many consumers. Banks, credit card issuers, auto lenders and other businesses use those scores to decide whether to lend to consumers and how much interest to charge them. A higher score could get […]

Marketing is a contest for people’s attention -Seth Godin


Marketing is a contest for people’s attention. -Seth Godin

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don’ts.


Your business’s website aims to attract, engage and eventually convert new customers, but what if it is actually acting as customer-repellent and pushing them away? Driving highly-targeted traffic to your website can be a time-consuming and costly process, so the last thing you want to do is cause your visitors to quickly leave your website, […]

What Facebook’s Algorithm Change Means For Your Brand


Most avid Facebook users know that Facebook changes its news feed often. As a user, the posts you see in your news feed today are different than what you saw six months ago. For brands, that means that your fans aren’t consuming your content the same way, either. And that may not be a good thing.

5 Top Social Media Marketing Firms in Qatar


qatar.topseos.com has named the 5 top social media marketing companies in Qatar providing solutions in the online marketing industry for the month of July 2014. Businesses looking for strong social media marketing solutions turn to the ratings provided online in order to discover companies which have been analyzed by an independent third party.