The emoji string at left is my feeble attempt to pose a question: Is communication better with emojis? Among my peers, I mostly hear a lot of disdain for these cartoony icons strung together to form a sentence or a thought, or to convey an idea or emotion. On his now-defunct “Jay Today,” Jay […]
How available should you make yourself to your clients? How about your supervisor? Your teammates? Setting expectations and maintaining boundaries can be very challenging for a public relations professional. The evolving landscape of client needs, media relationships, crisis scenarios and technology within the communications field can make healthy boundaries seem impossible. Add to this reality […]
… So I advise you to clean up. What do you think is the first thing people do after they meet you? Add you on Facebook? (If you just met your grandparents for the first time) Search you on LinkedIN? (Probably not even after a job interview. TOO curated) Google you? (You really have to […]
Marketers today harbor big dreams and brilliant ideas about the visual content-driven campaigns they want to run. They would make it happen, too, if it weren’t for one pesky problem: their budgets. A recent CMO Council study titled, “From Creativity to Content” compiled thoughts and opinions for 177 senior marketing pros in North America. It […]
Our habits tend to define who we are. If you make it a point to drive recklessly every day, nobody will be surprised when you eventually get into a traffic accident. This seems obvious to us. Yet the financial equivalent of this principle, tolerating bad monetary habits on a regular basis until you’re driven into […]
You know this, but it bears repeating: Your brand should be on Instagram. It’s not too late—as long as you know what you’re doing. It’s disturbing to watch sophisticated brands make rookie mistakes. Like any social network, Instagram must be learned. The following guide can teach you the ropes. If you’re committing any of the […]
There is nothing wrong with making a mistake. It’s what you say to yourself after you mess up that matters. Your self-talk (the thoughts you have about your feelings) can either magnify the negativity or help you turn that misstep into something productive. Negative self-talk is unrealistic, unnecessary, and self-defeating. It sends you into a […]
When you have a meeting to prep for, several projects to finish, and a million emails to answer, the last thing you want to do is stop working and step away from your desk, especially for lunch. But did you know that staying glued to your computer screen and not getting up is actually hurting […]
Research shows that your Twitter followers are a valuable and engaged audience. 70% of them amplify your content for free by Retweeting it, and 43% plan to make multiple purchases from the small and medium sized-businesses they follow.* As your follower base grows you gain more opportunities
Where the mechanics of writing are concerned, I’m far from perfect. One example: I always struggle with who and whom. (Sometimes I’ll even rewrite a sentence just so I won’t have to worry about which is correct.) And that’s a real problem. The same way one misspelled word can get your resume tossed onto the […]
