6 Things That Will Improve Your Number of Yes RSVP’s
In today’s fast-paced world, it takes more than just a generic invitation and the occasional email reminder to obtain those prized yes RSVP’s. With so many free party planning softwares, you have the ability to create attractive invites, set up your own event website, and even compile wait lists (you know, for that extra hype).
But beyond the technology that’s at your fingertips, here are just a few extra tips number to make sure you generate the highest number of yes RSVP’s possible.
Time to get personal.
People like to be recognized. When sending out an email invitation, it’s important to show that to your invitees. One way of doing that is by including your invitee’s first name. Studies show that adding a bit of personal flair in your emails can increase your open rates by 22%. That’s not nothing.
Your subject lines can make or break your email: 69% of people will report an email as spam based solely on the subject line.
GIFs aren’t just for Tumblr.
GIFs are a great way to add energy to your invitations.
But if you think that GIFs are silly or frivolous, think about this for a second: A recent study has reported that emails containing GIFs generate an estimated 12% more revenue than emails without.
If you can, when sending out your follow up emails, stick to the same theme as your initial invitation, as you’re 15% more likely to receive a yes if you have a consistent theme.
Happy GIF’ing everyone.
Keep an air of mystery.
You might think that giving your guests all the information in the world about your party will get them excited, but here’s a little food for thought: the more text that’s in the body of your email, the more likely that email will be flagged as spam by spam filters.
Utilize the power of mystery to your advantage: keep your guests intrigued and make sure your emails don’t get thrown into the spam folder.
Steer clear of social media, at least in the beginning.
Not everyone likes to get invites on social media. In fact, 80% of people who are subscribed to social media have received unwanted emails or invites.
And before you resort to Facebook as your only means of creating an event, keep in mind that up to 85% of Facebook invitations are simply ignored. Things are not looking good for Zuckerberg’s events!
If it doesn’t look good, it’s no good.
Formatting and symmetry is key when creating an invitation. The format of your invitation should be symmetrical to create a look that is organized and complete.
A computer screen isn’t the only place this matters. Optimize your content for mobile, since people are checking 45% of their emails on their phones.
Repeat after me: Remind, remind, remind.
As said before, keep your brand consistent. Use a particular color scheme or specific GIF throughout your entire email campaign.
Knowing when to send the reminder email is key. Send those reminders out 14 days, 7 days, 3 days, and 1 day before the event. You’ll get those yes RSVP’s in no time.
Ben Hindman is the co-founder and CEO of Splash, an event marketing platform that helps event planners make their events look as amazing online as they do in person.