Maybe you’ve scored that prized interview you’ve been after for some time, or maybe your CEO chose you to deliver a presentation, or maybe you have a big networking event—whatever the case, you’re obviously excited, but you’re also really nervous. Here’s where mindfulness comes in. Regardless of if you’re a seasoned meditator or a newbie, […]
“How can iHelp?” We hear this phrase all too often. What it usually means is that someone wants something from you and they want to know what its going to take to get it. Sound Familiar? Have you ever heard of the kiwi bird? It’s that same bird that’s on the shoe wax container. It […]
In today’s fast-paced world, it takes more than just a generic invitation and the occasional email reminder to obtain those prized yes RSVP’s. With so many free party planning softwares, you have the ability to create attractive invites, set up your own event website, and even compile wait lists (you know, for that extra hype). […]
Lately it seems that everywhere I look, an article pops up to warn me about a new feature on iOS 9 that is about to change everything we know about mobile marketing. The company’s new ad blocking feature has the industry in panic mode, and all I can think is
Believe it or not, one of the most paralyzing fears is the fear of success. That’s right, the fear of achieving one’s goals. It seems insane, because of course, we want to reach our goals, right? I mean, don’t we? The short answer is that yes, we do want to accomplish our goals, but that […]
A successful PR campaign is usually only as good as its plan. PR pros operate in a dynamic news media environment, so stuff happens. How can a PR plan be “bulletproofed” to the extent that it’s even possible? The key is to
Studies show that the 83 million millennials possess $1.3 trillion in annual buying power, and are set to inherit $30 trillion more from their Generation X and baby boomer parents. Thus, Fortune 500 companies have been investing heavily in marketing to millennials. These companies are complementing their “core” business model and trying to tap into […]
How available should you make yourself to your clients? How about your supervisor? Your teammates? Setting expectations and maintaining boundaries can be very challenging for a public relations professional. The evolving landscape of client needs, media relationships, crisis scenarios and technology within the communications field can make healthy boundaries seem impossible. Add to this reality […]
