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Carpenters work with wood. Composers’ medium is sound. Business leaders, however, work in words. Think about it—whether it’s persuading a prospective client, laying out your vision for your company, or motivating your staff, the primary tool at your disposal is language. Which means the words you choose carry a lot of weight. It might not […]
International PR gurus, world class marketing experts and directors from some of the world’s most innovative companies are scheduled to present at the Global Marketing Summit, Iran’s first ever international marketing conference, scheduled to take place from November 21 to 22 at the Shahid Beshehti University Hall in
As a marketer, can you honestly say you were aware that 75% of internet users will only make important purchase decisions when product and service descriptions are in a language they speak? And, similarly, 70% of global users don’t cite English as their native language? To some, these stats are simply accepted, however, the clever
As user experience is becoming more valuable to marketers and consumers, it seems like a win/win for Apple to take a popular desktop concept and bringing it to its mobile devices. But it’s not. Bringing AdBlock to the Safari app only leaves more questions for publishers, brands, and marketers. How AdBlock Works AdBlock, as […]
Although the medium is undergoing a period of change, print is still an invaluable vehicle for luxury marketers to reach target consumers, according to the publisher of WSJ. Magazine at the Luxury Retail Summit: Holiday Focus 2015. During “WSJ. Magazine: Why Print Continues to Work for Luxury,” Anthony Cenname explained how print provides marketers with […]
“Unicorns” and “fantasy” aren’t the stuff of fairy tales anymore. They’re changing the face of sports marketing and insights. Look no further than daily fantasy sports (DFS) sites FanDuel and DraftKings. After raising $275 million and $300 million, respectively, in venture capital this summer, both companies reached “unicorn” status — the term that signifies when […]
Powerful people don’t become powerful by chance. They aren’t born leaders, they don’t get randomly selected, and they aren’t handed power on a silver platter. Instead, power comes to them as a result of their behaviors, their actions, and their habits. Because of this
If asked, you’d probably say you’re a pro at using Google, right? I mean you’re on it every single day. You don’t want to get all mushy, but it’s kinda your best friend—at least as far as search engines go. But, did you know there are some awesome hacks that can make
Coming from someone who just graduated from business school, it may seem strange to focus on the skill of small talk. Next to more formal business skills, such as networking and building an elevator pitch, chitchat just doesn’t seem like it should be a top priority. I’ve learned, however, that being a good small talker […]
