Let’s start with a possibly over-critical view of marketing today, to emphasize the problem that I think needs solved. Marketing helps to make us aware of new products and services we might want to buy, and provides some well paid jobs. That’s the good side. But marketing saps a lot of money out of the […]
“Unicorns” and “fantasy” aren’t the stuff of fairy tales anymore. They’re changing the face of sports marketing and insights. Look no further than daily fantasy sports (DFS) sites FanDuel and DraftKings. After raising $275 million and $300 million, respectively, in venture capital this summer, both companies reached “unicorn” status — the term that signifies when […]
About once a week, Gary Vaynerchuk posts a Twitter message that reads, “Is there anything I can do for you?” He means it literally. He is inviting his roughly one million followers to send requests for any kind of help or favor. And if you respond, he will try to punch you in the face. […]
Stephen Colbert just took over CBS’s “The Late Show” Tuesday, but he has already amassed millions of YouTube views for skits like “Colbeard” and his segment for a Michigan public access cable TV program called “Only in Monroe.” It’s a tactic that’s become integral to the success and hype in late-night TV, where the younger […]
Over the past decade, Donald Trump has earned millions of dollars for extolling ACN Inc., a multilevel marketing firm that has weathered regulatory investigations in three countries. Mr. Trump not only endorsed ACN, he twice featured the company on his former reality TV show, “The Celebrity Apprentice.” Both episodes featured teams of entertainment figures competing […]
