How The Viral ‘Deadpool’ Marketing Campaign Left The Movie In The Dust

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No matter how well the Deadpool film performs at the box office, its marketing has conquered all media to propel the little-known comic book character from zero to hero in the awareness stakes. The long-awaited X-Men spin-off hits cinemas today (10 February), backed by Fox Studio’s social media campaign that’s flipped from the ridiculous to […]


Samsung Fires Another Shot in Ongoing Marketing War With Apple

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Apple (NASDAQ:AAPL) archrival Samsung (SSNLF.PK) is on the attack again. In a new advertisement titled “Wall Huggers” Samsung mocks the iPhone’s short battery life and touts the Galaxy S5’s changeable battery and its Ultra Power Saving Mode feature. “There they are, clustered around power outlets, near the recycling bins, stained carpeting, and bathrooms,” intones the […]