L.I.F.E. Program Special Event: Social Media Strategy #CoalitionU (Facebook Live) [Video]

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This past Wednesday May 31st, 2017, Sporty Marketing CEO Rashaad Lambert facilitated a free workshop (Sponsored by The Urban Affairs Coalition) for non profit organizations and small businesses. The class was taught live but also streamed via Facebook. If you have any questions, please post them in the comments below or email us here


How To Grow Your Social Media Following While You Sleep

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Sporty Marketing Group = Social Media Growth Ready to Begin? Select your social network below: Twitter Instagram We Are Sporty Marketing Group & We Do nicethings. WE’RE A BUNCH OF MILLENNIALS WHO LIKE TO CALL OURSELVES SOCIAL GROWTH HACKERS. CONNECTING BRANDS TO THEIR CUSTOMERS IS WHAT WE DO WELL. WE PROVIDE AN AFFORDABLE SOCIAL MEDIA […]


4 Reasons Snapchat Is A MAJOR KEY Marketing Opportunity For Artists

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Whatever your opinion of the photo sharing service may be, the rapidly growing Snapchat will be a criticalmarketing weapon in your social media arsenal moving forward into 2016, and provides artists with a unique opportunity to connect with fans on a personal level.


Lessons From Beyoncé’s Red Lobster Nod (& Their Failure?)

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When Beyoncé surprised fans by giving Red Lobster a titillating nod in her new single “Formation,” Twitter wanted the organization to respond. It took marketers eight hours to issue a response on the group’s Twitter feed; once they did, social media users still weren’t satisfied. News organizations and marketing groups bashed the seafood chain on […]


How The Viral ‘Deadpool’ Marketing Campaign Left The Movie In The Dust

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No matter how well the Deadpool film performs at the box office, its marketing has conquered all media to propel the little-known comic book character from zero to hero in the awareness stakes. The long-awaited X-Men spin-off hits cinemas today (10 February), backed by Fox Studio’s social media campaign that’s flipped from the ridiculous to […]


Print Provides Effortless Environment For Luxury Marketers, says WSJ. Magazine

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Although the medium is undergoing a period of change, print is still an invaluable vehicle for luxury marketers to reach target consumers, according to the publisher of WSJ. Magazine at the Luxury Retail Summit: Holiday Focus 2015. During “WSJ. Magazine: Why Print Continues to Work for Luxury,” Anthony Cenname explained how print provides marketers with […]


Vanity Metrics: Instagram Is The New Google

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… So I advise you to clean up. What do you think is the first thing people do after they meet you? Add you on Facebook? (If you just met your grandparents for the first time) Search you on LinkedIN? (Probably not even after a job interview. TOO curated) Google you? (You really have to […]