What Texting With Prince Taught Me About Marketing

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It was the most bizarre – and educational – experience I’ve ever had as a reporter. And it came courtesy of rock icon Prince. It was the strangest experience I’ve ever had as a journalist. And that’s saying something, considering I once: Accidentally ignited a national controversy involving the Rev. Jesse Jackson. Almost got beaten up by a NFL player in the locker […]


4 Disruptive Hacks for Marketing Fantasy Sports

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“Unicorns” and “fantasy” aren’t the stuff of fairy tales anymore. They’re changing the face of sports marketing and insights. Look no further than daily fantasy sports (DFS) sites FanDuel and DraftKings. After raising $275 million and $300 million, respectively, in venture capital this summer, both companies reached “unicorn” status — the term that signifies when […]