How to Create a Domino Marketing Effect for Your Business

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The physics of dominoes is very simple. You place one behind the next and continue this pattern until you are ready to knock them over. I’ve gotten lost in many hours of dominoes as a kid. I remember trying to do a few difficult structures that spiraled in a circle, went down a hill, and […]


Is Online Marketing Really Necessary For Small Businesses?

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If you’ve spent any time networking with local small business owners, working for them as employees, or pursuing them as potential clients in the past 15 years or so, you’ve undoubtedly heard some variation the following phrase: “we don’t need online marketing.” Today, most such business owners have at least made the concession of attaining […]


4 Reasons Snapchat Is A MAJOR KEY Marketing Opportunity For Artists

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Whatever your opinion of the photo sharing service may be, the rapidly growing Snapchat will be a criticalmarketing weapon in your social media arsenal moving forward into 2016, and provides artists with a unique opportunity to connect with fans on a personal level.


Why You Should Invest in Multilingual Digital Marketing

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As a marketer, can you honestly say you were aware that 75% of internet users will only make important purchase decisions when product and service descriptions are in a language they speak? And, similarly, 70% of global users don’t cite English as their native language? To some, these stats are simply accepted, however, the clever


These Google Search Hacks Are Going to Change Your Life (Or, at the Very Least, Make it Easier)

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If asked, you’d probably say you’re a pro at using Google, right? I mean you’re on it every single day. You don’t want to get all mushy, but it’s kinda your best friend—at least as far as search engines go. But, did you know there are some awesome hacks that can make


Vanity Metrics: Instagram Is The New Google

Instagram-Is-The-New-Google
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… So I advise you to clean up. What do you think is the first thing people do after they meet you? Add you on Facebook? (If you just met your grandparents for the first time) Search you on LinkedIN? (Probably not even after a job interview. TOO curated) Google you? (You really have to […]