L.I.F.E. Program Special Event: Social Media Strategy #CoalitionU (Facebook Live) [Video]

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This past Wednesday May 31st, 2017, Sporty Marketing CEO Rashaad Lambert facilitated a free workshop (Sponsored by The Urban Affairs Coalition) for non profit organizations and small businesses. The class was taught live but also streamed via Facebook. If you have any questions, please post them in the comments below or email us here


When Will Marketing Evolve From Fiend to Friend?

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Let’s start with a possibly over-critical view of marketing today, to emphasize the problem that I think needs solved. Marketing helps to make us aware of new products and services we might want to buy, and provides some well paid jobs. That’s the good side. But marketing saps a lot of money out of the […]


How to Create a Domino Marketing Effect for Your Business

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The physics of dominoes is very simple. You place one behind the next and continue this pattern until you are ready to knock them over. I’ve gotten lost in many hours of dominoes as a kid. I remember trying to do a few difficult structures that spiraled in a circle, went down a hill, and […]


Is Online Marketing Really Necessary For Small Businesses?

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If you’ve spent any time networking with local small business owners, working for them as employees, or pursuing them as potential clients in the past 15 years or so, you’ve undoubtedly heard some variation the following phrase: “we don’t need online marketing.” Today, most such business owners have at least made the concession of attaining […]


4 Reasons Snapchat Is A MAJOR KEY Marketing Opportunity For Artists

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Whatever your opinion of the photo sharing service may be, the rapidly growing Snapchat will be a criticalmarketing weapon in your social media arsenal moving forward into 2016, and provides artists with a unique opportunity to connect with fans on a personal level.