What Texting With Prince Taught Me About Marketing

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It was the most bizarre – and educational – experience I’ve ever had as a reporter. And it came courtesy of rock icon Prince. It was the strangest experience I’ve ever had as a journalist. And that’s saying something, considering I once: Accidentally ignited a national controversy involving the Rev. Jesse Jackson. Almost got beaten up by a NFL player in the locker […]


Lessons From Beyoncé’s Red Lobster Nod (& Their Failure?)

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When Beyoncé surprised fans by giving Red Lobster a titillating nod in her new single “Formation,” Twitter wanted the organization to respond. It took marketers eight hours to issue a response on the group’s Twitter feed; once they did, social media users still weren’t satisfied. News organizations and marketing groups bashed the seafood chain on […]