Let’s start with a possibly over-critical view of marketing today, to emphasize the problem that I think needs solved. Marketing helps to make us aware of new products and services we might want to buy, and provides some well paid jobs. That’s the good side. But marketing saps a lot of money out of the […]
Whatever your opinion of the photo sharing service may be, the rapidly growing Snapchat will be a criticalmarketing weapon in your social media arsenal moving forward into 2016, and provides artists with a unique opportunity to connect with fans on a personal level.
No matter how well the Deadpool film performs at the box office, its marketing has conquered all media to propel the little-known comic book character from zero to hero in the awareness stakes. The long-awaited X-Men spin-off hits cinemas today (10 February), backed by Fox Studio’s social media campaign that’s flipped from the ridiculous to […]
